{"id":358398,"date":"2025-09-03T12:59:19","date_gmt":"2025-09-03T10:59:19","guid":{"rendered":"https:\/\/ga-p.com\/?post_type=noticia&#038;p=358398"},"modified":"2025-09-03T13:10:58","modified_gmt":"2025-09-03T11:10:58","slug":"helena-villena-e-luis-lopez-analisam-os-riscos-do-greenwashing-perante-a-futura-lei-do-consumo-sustentavel-expansion","status":"publish","type":"noticia","link":"https:\/\/ga-p.com\/pt-pt\/noticia\/helena-villena-e-luis-lopez-analisam-os-riscos-do-greenwashing-perante-a-futura-lei-do-consumo-sustentavel-expansion\/","title":{"rendered":"Helena Villena e Luis L\u00f3pez analisam os riscos do greenwashing perante a futura Lei do Consumo Sustent\u00e1vel | Expansi\u00f3n"},"content":{"rendered":"<div id=\"ColumnaMasSidebar-block_97b7b7a10da6eb8668aab476f0ab3f5d\" class=\"ColumnaMasSidebar v1\">\n    <div class=\"container\">\n                <div class=\"hero-inner-blocks\">\n<div id=\"ColumnaIzquierda-block_bfd3d2ca183c38dcb3072407122ca89f\" class=\"blanco ColumnaIzquierda\">\n    <div class=\"acf-innerblocks-container\">\n\n<h4 class=\"wp-block-heading\">Helena Villena e Luis L\u00f3pez explicam no <em>Expansi\u00f3n<\/em> que a futura Lei do Consumo Sustent\u00e1vel exigir\u00e1 que as empresas sejam mais transparentes nas suas alega\u00e7\u00f5es ambientais.<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">O anteprojeto de lei, aprovado pelo Conselho de Ministros a 1 de julho, introduz uma regulamenta\u00e7\u00e3o rigorosa contra o greenwashing, proibindo o uso de termos como \u201cverde\u201d, \u201ceco\u201d ou \u201csustent\u00e1vel\u201d se n\u00e3o estiverem acompanhados de compromissos verific\u00e1veis, p\u00fablicos e sujeitos a auditoria por terceiros.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Villena e L\u00f3pez sublinham que as empresas ter\u00e3o de refor\u00e7ar as suas pol\u00edticas internas para mitigar riscos legais, que incluem san\u00e7\u00f5es econ\u00f3micas, perda de reputa\u00e7\u00e3o, exclus\u00e3o de processos de contrata\u00e7\u00e3o p\u00fablica e poss\u00edveis a\u00e7\u00f5es por concorr\u00eancia desleal. A futura Lei do Consumo Sustent\u00e1vel est\u00e1 alinhada com a Diretiva (UE) 2024\/825 contra o greenwashing, cujas obriga\u00e7\u00f5es dever\u00e3o ser aplicadas, o mais tardar, a 27 de setembro de 2026.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Segundo os especialistas da G\u00f3mez-Acebo &amp; Pombo, a adop\u00e7\u00e3o de pol\u00edticas internas robustas e auditorias peri\u00f3dicas permitir\u00e1 n\u00e3o s\u00f3 cumprir a regulamenta\u00e7\u00e3o, como tamb\u00e9m fortalecer a confian\u00e7a dos consumidores e proteger a reputa\u00e7\u00e3o das empresas num mercado cada vez mais exigente em termos de sustentabilidade.<\/p>\n\n\n\n<div id=\"Boton-block_599cf7a2abafc8c3c035fec81e759cd2\" class=\"Boton\">\n\n            <a class=\"primaryCta scaleFromLeft rotateIcon\" href=\"https:\/\/www.elconfidencial.com\/mercados\/2025-08-20\/ricos-grandes-fortunas-impuestos-fiscalidad-presupuestos_4191646\/\" target=\"_blank\"><span>Ver not\u00edcia<\/span>\n                        <div class=\"containerImg\"><img decoding=\"async\" alt=\"icon\" src=\"https:\/\/ga-p.com\/wp-content\/themes\/ga-p\/assets\/images\/external-icon.svg\" \/><\/div><\/a>\n            <\/div>\n\n<\/div>\n<\/div>\n\n\n<div id=\"ColumnaSidebar-block_acfd0ab727fe5f324f0342815ca182de\" class=\"blanco ColumnaSidebar\">\n    <div class=\"acf-innerblocks-container\">\n\n\n<div id=\"NoticiaPublicacionInformacion-block_85f4df4aa4905f9074c6ac813f96616c\" class=\"NoticiaPublicacionInformacion\">\n\n    <div class=\"personal_office\">\n        <div class=\"personal\">\n\n            \n                            <div class=\"abogados\">\n                    <div class=\"titleCategoria\">Advogado mencionado<\/div>\n                    <div class=\"out itemCont\">\n                                                                                    <p class=\"item\">\n                                    <span class=\"rectangleBlu\"> <\/span>\n                                                                        <a href=\"https:\/\/ga-p.com\/pt-pt\/pessoa\/luis-lopez\/\" class=\"nameAuthor\">Luis Lo\u0301pez<\/a>\n                                                                        <span class=\"charge\"> &#8211; S\u00f3cio<\/span>\n                                <\/p>\n                                                                                                                <p class=\"item\">\n                                    <span class=\"rectangleBlu\"> <\/span>\n                                                                        <a href=\"https:\/\/ga-p.com\/pt-pt\/pessoa\/helena-villena\/\" class=\"nameAuthor\">Helena Villena<\/a>\n                                                                        <span class=\"charge\"> &#8211; Associada s\u00e9nior<\/span>\n                                <\/p>\n                                                                        <\/div>\n                                    <\/div>\n            \n                        <div class=\"categorias\">\n                <div class=\"titleCategoria\">Tipologia<\/div>\n                                    <p class=\"item\">\n                        <span class=\"rectangleBlu\"> <\/span>\n                        <span class=\"nameAuthor text-decoration-none\">Tribuna<\/span>\n                    <\/p>\n                            <\/div>\n            \n                        <div class=\"areas_sectores\">\n                <div class=\"titleCategoria\">Areas e setores<\/div>\n                                                        <p class=\"item\">\n                        <span class=\"rectangleBlu\"> <\/span>\n                        <a href=\"https:\/\/ga-p.com\/pt-pt\/area\/publico-e-sectores-regulados\/\" class=\"nameAuthor\">P\u00fablico e Setores Regulados<\/a>\n                    <\/p>\n                                        <p class=\"item\">\n                        <span class=\"rectangleBlu\"> <\/span>\n                        <a href=\"https:\/\/ga-p.com\/pt-pt\/area\/contencioso-e-arbitragem\/\" class=\"nameAuthor\">Contencioso e Arbitragem<\/a>\n                    <\/p>\n                                        <p class=\"item\">\n                        <span class=\"rectangleBlu\"> <\/span>\n                        <a href=\"https:\/\/ga-p.com\/pt-pt\/area\/sustentabilidade\/\" class=\"nameAuthor\">Sustentabilidade<\/a>\n                    <\/p>\n                                                                <\/div>\n                <\/div>\n<\/div>\n\n<\/div>\n<\/div>\n\n<\/div>\n\n    <\/div>\n\n<\/div>\n\n\n<div id=\"ColumnaMasSidebar-block_97b7b7a10da6eb8668aab476f0ab3f5d\" class=\"ColumnaMasSidebar v1\">\n    <div class=\"container\">\n                <div class=\"hero-inner-blocks\">\n<div id=\"ColumnaIzquierda-block_bfd3d2ca183c38dcb3072407122ca89f\" class=\"blanco ColumnaIzquierda\">\n    <div class=\"acf-innerblocks-container\">\n\n<div 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class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Helena Villena e Luis L\u00f3pez explicam no Expansi\u00f3n que a futura Lei do Consumo Sustent\u00e1vel exigir\u00e1 que as empresas sejam mais transparentes nas suas alega\u00e7\u00f5es ambientais.<\/p>\n","protected":false},"featured_media":0,"template":"","categoria":[321],"class_list":["post-358398","noticia","type-noticia","status-publish","hentry","categoria-tribuna-pt-pt"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Helena Villena e Luis L\u00f3pez analisam os riscos do greenwashing<\/title>\n<meta name=\"description\" content=\"Helena Villena e Luis L\u00f3pez analisam os riscos do greenwashing perante a futura Lei do Consumo Sustent\u00e1vel | Expansi\u00f3n\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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