Requirements for lawful descriptive use of a third-party trade mark with reputation

In Judgment 1505/2025, the Supreme Court analyses the use of the term ‘Donut’ by a competitor that markets ring-shaped pastry under another trade mark. Although previous instances considered the use to be merely descriptive, the Supreme Court rejects this on the grounds that it is a reputed trade mark, which triggers enhanced protection. This protection requires avoiding any unfair use of the prestige or distinctive character of the trade mark. The court concludes that the use made was not fair and may involve parasitism and dilution.

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