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The right to digitally revive the dead – El País

icon 13 of August, 2021
Our lawyer Bárbara Sainz de Vicuña participates in this article by Marcelino Abad, published in El País, which analyses all the aspects involved in digitally resuscitating people on the web through artificial intelligence. This article analyses the ethical and legal questions raised by this type of technology.

Recently, our Intellectual Property team advised on the launch of the advertising campaign for its iconic Cruzcampo “Con mucho acento”, taking advantage of this digital and artificial intelligence technology to bring to life the iconic Spanish artist Lola Flores.

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Autor/s

Bárbara Sainz de Vicuña – Senior Associate

Areas and sectors

Intellectual Property

Press contact

Sandra Cuesta
Sandra Cuesta
Director of Business Development, Marketing and Communications
Sandra Cuesta
Sandra Cuesta
Director of Business Development, Marketing and Communications
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