GA_P in the #TOP5 of law firms on LinkedIn

LinkedIn is the preferred social network for law firms, for several reasons, among them, its “markedly professional character and its moderate tone”, which makes it a comfortable scenario where firms and lawyers can develop and perform an informative as well as corporate work of their day to day. “With 740 million users worldwide, of which 13 million are in Spain, it is not surprising that LinkedIn represents an opportunity and a ‘must’ within most communication strategies of law firms.

In words of Sandra Cuesta Llerandi, Head of Business Development, Marketing and Communication at Gómez-Acebo & Pombo, LinkedIn is nothing more than “a very useful tool to support internal communication, to keep the entire firm informed and to transmit the corporate spirit to those who are at a distance”, since in her case, the content published by the Firm is mostly press appearances, operations, business and pro bono initiatives, as well as academic publications, giving special importance to the format, design and image with which they launch their communications. “We try to keep our content as dynamic as we are able, avoiding rigid designs, in order to keeup up the attention and differentiate ourselves from other firms,” Sandra emphasizes.

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